

Our Mission
More People on More Bikes.
We used to have a very fancy slogan many years ago. It was about connecting, facilitating and stuff. It was a bit vague to be honest. Over the years, and with everything we do, it all comes down to playing our part to grow cycling.
We believe cycling should be accessible to everyone — whether you ride for fun, for fitness, or to push your limits in competition.
For recreational cyclists, we make it easier to enjoy the freedom of riding without the burden of a big upfront cost.
For those who dream of owning a high-end bicycle, we provide flexible finance options that turn aspirations into reality.
And for competitive cyclists, we help unlock the performance advantage of world-class bikes, so they can focus on training, racing, and winning.
By partnering with South Africa’s leading banks and over 280 trusted retailers nationwide, we ensure that more people can ride the bike they want, sooner. Because every pedal stroke brings us closer to our mission: More People on More Bikes.
Don't believe us? Pay us a visit in Paarl, and we will personally organise a bike for you and take you for a ride on our favorite trails. We are always up for a bike ride and you are always welcome.